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Mark Pitts, Chief Operating Officer, of Vinik Sports Group & Tampa Bay Lightning

Mark Pitts is making Black History in America and in the Hockey League. Born in France and raised in Oklahoma City, this Black man is the Chief Operating Officer of the Vinik Sports Group (VSG) and the Tampa Bay Lightning.


Mark Pitts stands over six feet tall and is a family man. He is a member of the illustrious Kappa Alpha Psi Fraternity Inc. Mark pledged at the University of Oklahoma, Zeta Omega Chapter.


He received his Bachelor of Business Administration in Management Information Systems from the University of Oklahoma and his Executive MBA from Emory University.


Mark presently works alongside CEO, Steve Griggs, providing strategic leadership and development for the senior management team. He also identifies new business lines, increases revenue, and pursues innovating possibilities to enhance and grow the organization.


As a member of the executive leadership team, he leads and drives the operational vision, strategy and goals for VSG and the Lightning. In other words, this brother is good at what he does.


Mark has been leading for a long time. He spent almost three decades as Group Vice President of Foodservice and On-Premise with Coca-Cola Beverages Florida. He also held positions with Burger King Account Team as Vice President National Sales and Vice President of the Bottling Investments Group (BIG). The BIG group operated all Coca-Cola Company owned bottling companies in 18 countries, generating $12 billion in revenue and employing more than 65,000 employees.


Mark completed his tenure with The Coca-Cola Company as a member of an elite team that facilitated the transition of processes, resources, tools, initiatives, and communications to support the formation of Coca-Cola Beverages Florida (Coke Florida), the independently owned bottling and distribution company with exclusive sales and distribution rights in Florida. Coke Florida is the fourth-largest black owned business in the United States, the largest in the state of Florida, employing more than 4,600 associates and generating over $1.5 billion in annual sales.

Committed to community service with a legacy of giving back, Pitts’ community footprint is extensive including previously serving as Co-Chair of The Coca-Cola Company United Way Campaign and Chair and President of the African American Employee Forum for The Coca-Cola Company. He currently serves on the boards of The Tampa Bay Chamber of Commerce, The Board of Trustees of Florida Southern College and Feeding Tampa Bay.


As a member of the Divine 9, a Historically Black Colleges & Universities, Fraternity and Sorority Organization, Mark is asking them all to come out on Tuesday, February 21st, and represent their organization at the game by wearing their greek paraphernalia.

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